Market research to drive business results.

Our industry experience and business acumen allows us to function as part of your team to provide the guidance you need when you can’t afford to be wrong.

We help companies make critical business decisions.

Our industry experience and business acumen allows us to function as part of your team to provide the guidance you need when you can’t afford to be wrong. There are two types of decisions: Those that can be made based on experience, gut or intuition; and those that need insights, because the cost attributed to poor decision making is too high to bear. This is the context of the work we do.
  • Is your product ready for market?
  • How do you compare with your competition?
  • Are you targeting the right audience?
  • What is your brand reputation?
  • How can you improve employee engagement?
  • Why do some of your customers leave?

"The research was valuable. Gave us a good slap in the face and made us re-examine our assumptions. That was brilliant."

− Mike Reed – Investment Director – New Business Initiatives – Intel

"The words I heard to describe your presentation were GRAND SLAM! They could not have been more pleased with the information as well as your credibility and calm handling all questions. We needed data to drive some key decisions and that is just what you provided. Thanks again for your responsiveness and professionalism! "

− Kathy Dean - System Vice President – PeaceHealth

"I would absolutely recommend Blue, although if it was a competitor, I wouldn’t. They are one of my secret weapons."

− Needless to say, client wants to stay anonymous.

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