WHY WE DO WHAT WE DO?
Because for some business decisions, you can’t afford to be wrong.
WHAT DO WE DO?
We deliver reliable, clear, and useful insights to make shrewd business decisions.
It’s important to keep track of what the market you are in is doing. A regularly conducted audit will provide invaluable information on how well your business goals have been met, and just how successful the activities that you’ve launched have fared in the market.
We will help you know not only what makes your customers loyal but what is most important to them. The right research can help predict which customers you are about to lose, and exactly where you should spend any time and/or money to improve their satisfaction.
This can be the defining moment; when it’s time to see if the Big Idea will actually generate Big Business. Our pricing study can help determine what price points will drive what volume of demand.
An essential element of corporate strategy is competitive analysis. It’s the assessment of the strengths and weaknesses of current and potential competitors. It provides both an offensive and defensive strategic context to identify opportunities and threats.
Using state of the art research methods, we help answer critical questions: Should you move forward with your concept, revise it or start over? We can also provide detailed econometric models of demand, based on various attributes of your proposed product or service.
Great ad campaigns start with top-notch research that taps into understanding the targeted customer. Once a campaign is launched, measuring its results is essential to assess if the intended business goals are being met. It is also likely the only way you will receive future campaign funding.
Employee engagement is the extent to which employees are not only happy with their work, but also feel passionate about their jobs, are committed to the company, and put discretionary effort into their work. Such study evaluates how engaged your employees are and how they influence the image and morale of your company.
What people say they do, and think they do, is often different from what they really do. That is why contextual, or ethnographic, research is an eye opener to what is actually happening within an office, hospital, home, or many other work or consumer-related settings.
CUSTOMER EXPERIENCE ANALYTICS
Using data modeling techniques, we look at the variety of touch points your customer has with your company (websites, phones, sales, training and support) and we then analyze what detracts or adds value to the customer’s experience.
For the problems that keep our clients up at night, we provide business recommendations based on solid research. We are hired (and re-hired) to address pivotal questions, and our custom and proprietary studies produce outcomes that are game changing.
- Paul Abel
- Cecile Bos
- Kelsey Goings
- Katie McComb
Paul Abel, Ph.D
For over 20 years, Paul has worked on the agency for and on the client-side at Fortune 500 companies. He helps some of the biggest technology brands and healthcare organizations with some of their toughest business decisions. In addition to his experiences in research he is a trained public speaker and adjunct professor of marketing. His unique perspective is considered invaluable at helping organizations with complex business dilemma across a broad spectrum of needs. When not working at Blue, Paul divides his time between contributing to community events, leading humanitarian projects and being active in outdoor activities, from surfing to marathons. He also donates his time by serving on the board of several organizations. Paul holds a Ph.D. in Psychology/Neuroscience from the University of Washington and a Bachelor degree from UCLA.
After graduating from UCLA with a BA in International Economics, Cecile’s love for the outdoors led her to the Pacific Northwest where she earned her MBA from the University of Washington. Cecile went on to work with such high tech titans as Motorola, Fluke and finally Intel, where her responsibilities included the technology provider channel programs and trainings, as well as the Intel Inside® Program. Cecile was also Marketing Director for Intel’s Digital Health Group. As a partner at Blue Research, Cecile brings her business-acumen, marketing expertise and knowledge of both the high-tech and healthcare channels. Cecile loves to ski, practice yoga, travel the world and cook French dishes.
SR RESEARCHER AND NW OFFICE MGR
A native Oregonian, Kelsey studied Business Administration and Entrepreneurship at the University of Oregon and graduated at the top of her class. She spent the next few years in Southern California before returning to her roots in the Pacific Northwest. Before coming to Blue, Kelsey worked at large tech companies, including Verizon Wireless and Intel Corporation. Kelsey’s current responsibilities at Blue include overseeing large-scale projects and managing the Portland office. In her spare time, she enjoys overseas travel, cooking with friends and family, and outdoor recreation. Her most recent passions are running and hiking.
Katie comes to Blue Research from the city that has the global headquarters of mega corporations such as Coca-Cola, The Home Depot and UPS. Although she was born and raised in Atlanta, GA, she has quickly embraced the Portland life-style. In her spare time she can be found hiking and exploring the Pacific Northwest, making new friends, listening to podcasts or being the tour-guide to her visiting family and friends. Fascinated by research and health, she started conducting psychology research on health and aging while doing her undergrad studies at Furman University. She then graduated with a Masters of Marketing Research from the University of Georgia, where she helped teach a variety of classes ranging from Marketing Research Methods to International Marketing and Brand Communication. She is not only a Research Analyst at Blue, but she also leads most of the qualitative studies (her favorite research methodology).
Our clients are a mix of medium and large companies from the high tech and health care industries. Some have a regional presence while others are multi-national Fortune 100 corporations. Regardless of the size of a company or scope of a project, we deeply care about the success of all of our clients.
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