‘Millenial Health and Wellness Perceptions’ an Example of Influence Marketing Research

Influence Marketing Research is a unique engagement that is not only done to understand the market and guide internal decisions, but to also create broad awareness of market trends, influence partners, prospects or customers, and demonstrate a thought leadership position. Here is an example of such project recently conducted for WebMD Health Services. To see how WebMD used research to better understand and focus on the unique needs, wants and behaviors of millennials, download the whitepaper generated from this study.