Objective & Method

  • Understand consumers’ attitudes, behaviors and if/how consumers use social login.
  • Trend findings used for external communications with analysts, press and prospects.
  • Nationally representative custom-designed online surveys.


  • Webinars led by Blue Research with over 500 attendees, mostly prospects.
  • Report content used as ‘proof points’ in sales and executive meetings.
  • Multiple marquee account wins.
  • Findings picked up in over 50 prestigious and broad reaching publications/articles.