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Research Used for Market Influence | Blue Research
- Understand why online healthcare cost comparison tools are poorly used.
- Findings used to influence healthcare plans to launch awareness building campaigns.
- Nationally representative custom-designed online survey.
- Webinar led by Blue Research with over 50 health plan accounts.
- White paper distributed to clients to influence and launch awareness campaigns.
- PR-ready report used for healthcare and technology events as speakership content.
- Findings picked up by multiple business and healthcare journals.