Objective & Method

  • To help the company focus its strategies on meeting customers’ changing needs.
  • To assess how satisfaction, loyalty and purchase decision factors have trended, over time.
  • Annual custom-designed online survey of the company’s customers.


  • Report content used to brief internal executive, marketing and product teams.
  • Identification of opportunities for improvements influence strategic direction.
  • Findings used on a yearly basis to proactively act on confirmed trends.