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Research Used to Influence Strategic Direction | Blue Research
- To help the company focus its strategies on meeting customers’ changing needs.
- To assess how satisfaction, loyalty and purchase decision factors have trended, over time.
- Annual custom-designed online survey of the company’s customers.
- Report content used to brief internal executive, marketing and product teams.
- Identification of opportunities for improvements influence strategic direction.
- Findings used on a yearly basis to proactively act on confirmed trends.