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Blog

Jul 07 2022
Love2

‘Ask leading questions’ – and other counterintuitive focus group tips

By Paul Abel, Ph.D. Best Practices

I am often asked for focus group advice. Common questions include: “We have little time, no budget, suggestions?”, “Would you mind jumping in to moderate…

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Apr 21 2022
Love6

6 New Clients in Six Months

By Cecile Bos Behind the Scenes at Blue

We are extremely grateful for our loyal clients of many years, and very excited to have been recently selected by 6 new clients, to be…

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Jul 16 2021
Love11

Paul’s career featured in Science Magazine

By Cecile Bos Behind the Scenes at Blue

Paul Abel’s unconventional career, and the decisions that led to it, were published in the July 15th, 2021 edition of the prestigious Science Magazine. Full…

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Jun 26 2020
Love14

Training guest lecture with Paul Abel, PhD

By Cecile Bos Best Practices

Opinions on NPS (Net Promoter Score) vary widely. But the reality is that a lot of organizations use NPS. Indeed, it has become a standard…

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Jan 15 2020
Love22

A solution to the NPS conundrum

By Cecile Bos Best Practices

How a simple adjustment to NPS can make the metric much more representative of customer sentiment. Full article

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Jan 02 2019
Love19

Doing good

By Cecile Bos Behind the Scenes at Blue

Through candid conversations, we found out that over the past 15 years, all Blue employees have personally volunteered for a variety of local non-profit organizations….

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May 30 2018
Love28

Drones in Big Business – Webinar

By Cecile Bos Technology

If you ever wondered what kind of large companies use drones and if they are seeing a return on their drone investment; you might enjoy…

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May 31 2017
Love23

New Client: AmazonFresh

By Cecile Bos Technology

We are delighted to be working with a great team at AmazonFresh. Most people don’t realize that the subsidiary of Amazon (the apple to zucchini…

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Jan 27 2017
Love34

‘Millenial Health and Wellness Perceptions’ an Example of Influence Marketing Research

By Cecile Bos Healthcare, Best Practices

Influence Marketing Research is a unique engagement that is not only done to understand the market and guide internal decisions, but to also create broad awareness of market…

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Dec 15 2016
Love25

Product Testing Stimuli

By Cecile Bos Healthcare, Best Practices

Some research topics are more relatable than others. This latest product testing, conducted for Saber Innovations for the Starlight Syringe, was a delightful project to…

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  • Solutions
    • For Healthcare
    • For Technology
  • Services
  • Our Work
    • Clients
    • Case Studies
      • Research Used to Assess Public Opinion
      • Research Used for Market Influence
      • Research Used to Influence Strategic Direction
      • Research Used for PR and Sales Stimuli
  • About
  • Blog
  • Contact