I am often asked for focus group advice. Common questions include: “We have little time, no budget, suggestions?”, “Would you mind jumping in to moderate…
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We are extremely grateful for our loyal clients of many years, and very excited to have been recently selected by 6 new clients, to be…
Paul Abel’s unconventional career, and the decisions that led to it, were published in the July 15th, 2021 edition of the prestigious Science Magazine. Full…
Opinions on NPS (Net Promoter Score) vary widely. But the reality is that a lot of organizations use NPS. Indeed, it has become a standard…
How a simple adjustment to NPS can make the metric much more representative of customer sentiment. Full article
Through candid conversations, we found out that over the past 15 years, all Blue employees have personally volunteered for a variety of local non-profit organizations….
If you ever wondered what kind of large companies use drones and if they are seeing a return on their drone investment; you might enjoy…
We are delighted to be working with a great team at AmazonFresh. Most people don’t realize that the subsidiary of Amazon (the apple to zucchini…
Influence Marketing Research is a unique engagement that is not only done to understand the market and guide internal decisions, but to also create broad awareness of market…
Some research topics are more relatable than others. This latest product testing, conducted for Saber Innovations for the Starlight Syringe, was a delightful project to…