I am often asked for focus group advice. Common questions include: “We have little time, no budget, suggestions?”, “Would you mind jumping in to moderate…
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Opinions on NPS (Net Promoter Score) vary widely. But the reality is that a lot of organizations use NPS. Indeed, it has become a standard…
How a simple adjustment to NPS can make the metric much more representative of customer sentiment. Full article
Influence Marketing Research is a unique engagement that is not only done to understand the market and guide internal decisions, but to also create broad awareness of market…
Some research topics are more relatable than others. This latest product testing, conducted for Saber Innovations for the Starlight Syringe, was a delightful project to…
Over the past ten years, companies have appeared to be insecure. ‘Would you recommend me?’ is constantly being asked. This trend has spread so far…
It is easier, faster, and cheaper than it has ever been to conduct research. However, having access to research tools does not always mean helpful…