Objective & Method

  • Understand why online healthcare cost comparison tools are poorly used.
  • Findings used to influence healthcare plans to launch awareness building campaigns.
  • Nationally representative custom-designed online survey.


  • Webinar led by Blue Research with over 50 health plan accounts.
  • White paper distributed to clients to influence and launch awareness campaigns.
  • PR-ready report used for healthcare and technology events as speakership content.
  • Findings picked up by multiple business and healthcare journals.