We have worked with major players, as well as newcomers, in the technology sector for over a decade. We have a broad understanding of the industry and help our clients deal with many unique dilemmas, from assessing the appeal of a new mobile payment system, to determining how to best position an IoT solution. Our technology clients turn to us for guidance in making their most critical business decisions.
Unique Technology Perspective
- Blue’s staff have been marketers, researchers, product managers and analysts at technology companies prior to joining Blue.
- We are called upon to guide product development, test concept offerings and guide marketing, business and investment decisions.
- We have influenced product innovation in IoT, cloud, mobile solutions, high performance computing, gaming and more.
- We are ‘tech geeks’ at heart and can quickly understand and research complex products, competitive markets and revenue streams.
Trusted Advisors
- We work with our clients to align project stakeholders in a non-political context.
- We capture reliable insights quickly, efficiently and reliably.
- We create reports that are consumable at the executive level and help drive action throughout the organization.
- We are fortunate to work with a cross-section of technology companies from tech giants like Intel, Logitech, Microsoft, Qualcomm, WebMD, Xerox to newer market players like Ion Torrent, Urban Airship, Silicon Mechanics.
